A great caption could be a story, or a simple CTA.Įveryone’s social media posts are different, and everyone’s audience is different. Honestly, it really depends what your audience likes and expects and what your brand voice sounds like.Ī great caption can be clever, funny, concise, long, boring, or non-existent. Think outside the box – try using metaphors or clever wordplay to make your captions stand out from the crowd. Be creativeįinally, use creative phrases or analogies to connect with your followers and capture their attention. In fact, all your favorite ideas can be dug up by just taking a spin down the Instagram explore page.
I can’t give you any emoji suggestions, since I’m not a bit emoji guy.īut just look at these hype-y influencer pages and you’ll find some fresh ideas. Additionally, using the right emojis can also help your captions sound more natural. Emojis can help to break up copy and make it more visually appealing. This could easily be an AI generated caption: 4. However, in some cases the Instagram photos have enough context, so you really don’t need to add much of a flair with the caption. In this case, the captions add a lot of value to the Instagram posts. This account consistently has some of my favorite Instagram photos, and the captions are usually quite clever and cute: Take, for instance, this post from WeRateDogs. Humor, however, is such a broad category. Humor is a great way to capture your followers’ attention and make them laugh. The Instagram algorithm seems to keep sending more and more of these my way as well. Most of the Instagram accounts I follow and Instagram stories I view are funny meme pages. Sometimes the image or video does that perfectly well, and then your job is just to write a well written caption with a clear CTA.Ĭheck out this ad I got for a therapy service: 3. However, not all captions have to tell a story. They do make engaging captions, I have to admit: Not only do they give readers an insight into what’s going on, but stories can also be emotional and engaging.įor some reason, yoga people and new age niches tend to love long, personal stories. Stories are a great way to engage your followers and bring them into the world of your brand. Use storiesĪ good caption usually has some element of storytelling in it. This is especially true if lengthy writing fits your brand voice, or if you’re a great storyteller. Sometimes, lengthy, verbose, stories work perfectly well. Sometimes, however, short captions aren’t the best. This is a best practice especially for advertisements with a clear call-to-action (CTA). Perfect captions tend to just be a few words or a sentence. Most copywriting advice tells you to keep things short.
Five secrets with examples for you here:Īs you’ll see, there’s no such thing as the “perfect caption,” and every “rule” can just as easily be broken in different contexts. The 5 Secrets to Generating Great Instagram Captionsīefore we dive into some of the best Instagram caption generators out there, let’s take a look at what makes a catchy caption.
#Linkedin caption generator generator#
In this piece, I’ll cover what makes a good Instagram caption and will give you the best 7 Instagram caption generator tools in 2023. Like any form of copywriting, it’s part art and part science. Well, being popular and interesting is a good baseline.īut beyond that, how you write your Instagram captions can be a powerful lever to pull as well.
So what’s the secret? How do you build an Instagram following? You and I both use it personally (me for travel photos you for food pics – I won’t judge).īut businesses have also started and scaled on Instagram, from fitness influencers and health coaches to dubious therapy thought leaders, and of course the myriad DTC brands that have sculpted a community on Instagram. With some 2 billion monthly active users indulging their attention deficit disorder, Instagram is a powerhouse when it comes to social media platforms.
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